Rank and Rent Results: Real Numbers and the Money Math

The numbers

Site 1

Site 2

What you are looking at

Clicks

People who searched on Google, saw the site and clicked through to it.

Impressions

How many times the site showed up in Google results, clicked or not.

Average position

An average across every search the site appeared for, including thousands of loose searches far down the list. It says little about where the main keywords rank.

On a local service site, traffic is not the goal. The goal is the few visitors who are ready to hire and ask for a quote. That is where the money comes from.

How the money math works

Every rank and rent site runs on the same chain:

Clicks→Leads→Closed jobs→Your share

A simple example. Say a site gets 40 clicks a month:

140clicks a monthPeople who found the site on Google

22 leadsa month1 in 20 visitors asks for a quote

31 jobevery 2.5 monthsThe contractor closes 1 in 5 leads

4$2k to $3kyour 10% per jobMy average remodel is $20,000 to $30,000

There are two common ways to get paid:

Commission

The leads are free for the contractor. When they close a job, you get a share of it, often 10%, paid in two halves: after the deposit and at the end.

Flat monthly rent

The contractor pays a set fee every month for all the leads, for example $500, and keeps every job they close. They only keep paying while the leads are worth more than the rent.

Run your own numbers

Clicks a month

Visitors who ask for a quote (%)

Leads the contractor closes (%)

Average job size ($)

Your share (%)

2leads a month

0.4closed jobs a month

$1,000your share a month, on average

Not a promise. Job sizes vary by trade and market, many leads don't close, and a new site can earn nothing for months.

What these results are not

They are not a promise. They are two of my own sites, nothing more.
Rankings move. Google updates can push a site down overnight; I have had sites lose traffic in an update.
Traffic goes up and down from month to month. You can see it in the charts.

Get the Starter Kit for $37 →

The same method, in writing: city, site, contractor deal and lead tracking.

Questions

Are these screenshots edited?

No. They are cropped to show only the report, and the site names are hidden. The numbers are exactly what Google Search Console shows.

Why are the site names hidden?

These are live sites in real local markets, so I keep them private.

How much money can one rank and rent site make?

It depends on four things: how many clicks the site gets, how many visitors ask for a quote, how many of those leads the contractor closes, and the size of the job. Put your own numbers into the calculator on this page. Many sites earn nothing for months, and some never rank.

Will my site get the same results?

Maybe, maybe not. Your city, your trade and your work all change the outcome. Most new sites take months to rank, and some never do.

How long does a new site take to rank?

Usually months, not weeks. Plan for a slow start.

Results from two of my own sites. Your results will vary; most new sites take months to rank, and some never do.

Real Results From My Own Rank and Rent Sites