Rank and rent niche finder
Pick a trade, answer four checks and get a score out of 10, plus the ten contractor trades I build for, scored with real job values.
Quick answer
A good rank and rent niche passes five checks: one job is worth enough at 10%, people search for it when they're ready to hire, a new site can beat page one in a smaller city, contractors are there to take the leads, and the season is long enough. Pick a trade below and answer four questions to score it out of 10. For a first site, high-ticket remodeling trades like kitchens, bathrooms and basements usually score best.
I’m Adi Attias. These are the five checks I run before I build any rank and rent site. The tool above runs them for you in about ten minutes per niche, with no sign-up. Of the three sites I’ve built, two pay and one never ranked, which is why I check before I build.
On this page
Five checks, each worth 0 to 2 points, for a score out of 10. 7 or more with a contractor active in your local groups is buildable. 5 or 6 is possible if you fix the weak checks. Under 5, move on.
At 10% of the closed job, a $2,000 job pays you $200 and a $30,000 job pays $3,000. Fewer leads with bigger jobs beats a flood of small ones, because you forward and track every lead either way. The tool scores $15,000+ as 2 points, $5,000 to $15,000 as 1, and under $5,000 as 0.
People must type “[trade] contractor [city]” or “[service] cost [city]” when they’re ready to hire, not just when browsing ideas. Trades with a clear contractor word (roofer, deck builder) score higher than trades people mostly research on Pinterest.
Search the phrase for a city of 30,000 to 150,000 people. If page one is directories, Facebook pages and one or two thin contractor sites, a new site can rank. If it’s five established contractors with hundreds of reviews, pick another city or trade.
Open the local contractor Facebook groups. If the trade is well represented, you’ll find someone to rent the leads to without calling anyone. No contractors means no one to pay you, however well the site ranks.
Decks and pavers slow down in winter in cold states, while bathrooms and kitchens run all year. Neither is wrong; just know what your lead flow will look like in January.
High-ticket home-service trades with a clear contractor search phrase. These are the ten trades in my Niche Launch Pack, with US national average job costs from the 2025 Cost vs Value report, Fixr and HomeAdvisor (checked October 2026).
| Niche | Average job | Your 10% | Ready-to-hire search | Season | Good first site? |
|---|---|---|---|---|---|
| Additions and ADUs | $166,406 (ADU) | $16,641 | “ADU builder [city]” | All year | Yes where ADUs are popular (CA, WA, OR, CO) |
| Basement finishing | $52,012 | $5,201 | “basement finishing contractor [city]” | All year | Yes in the Midwest and Northeast; skip where homes have no basements |
| Roofing | $31,871 | $3,187 | “roof replacement [city]” | Spring to fall, storm spikes | Big jobs, but the most competitive trade; pick a small city |
| Kitchen remodeling | $28,458 (minor remodel) | $2,846 | “kitchen remodel contractor [city]” | All year | Yes; competitive in large cities |
| Bathroom remodeling | $26,138 | $2,614 | “bathroom remodel cost [city]” | All year | Yes; tub-to-shower conversions are a good sub-niche |
| Window replacement | $22,073 | $2,207 | “window replacement [city]” | All year | Careful: national brands buy the ads, but organic is open in small cities |
| Decks | $18,263 (wood) | $1,826 | “deck builder [city]” | Spring and summer | Yes; clear contractor word, easy to find builders in groups |
| Siding | $17,950 (vinyl) | $1,795 | “siding contractor [city]” | Spring to fall | Yes; less crowded than roofing |
| Concrete and pavers | $6,400 (driveway) | $640 | “concrete contractor [city]” | Spring to fall | Yes; driveways, patios and walkways give you many service pages |
| Retaining walls | $5,463 | $546 | “retaining wall contractor [city]” | Spring to fall | Yes; the niche my example site targets, low competition in most cities |
Averages are national; jobs in your city can be bigger or smaller. Check yours in the tool above.
Niches where the leads are too small, too urgent or too crowded for a new site.
Use Google itself before any paid tool.
The niche sets the job size, the city sets whether you rank, so check both before you build. My rule: a metro’s suburbs and satellite towns, not the metro itself. “San Diego kitchen remodel” is fought over by companies with ad budgets; “kitchen remodel contractor in Carlsbad, CA” is winnable. Score your city with the free city checker, browse the 25 best cities for rank and rent, then name the site with the domain name generator.
Each trade in the table links to its own page with the typical job size, your 10% per closed job, the service keywords, sourced cost ranges and five example metros for that trade. Start with the one your tool score liked best.
Skip the research week
The Niche Launch Pack has, for each of the ten niches: 6 to 7 service keywords, sourced cost ranges with a link for every number, the inputs for your cost calculator pages, 10 homeowner FAQs and a ready calculator prompt. It’s $17 when you add it to the Starter Kit at checkout ($24 on its own). The Starter Kit ($37) has the City Picker (174 US metros and 2,400+ cities scored) and the full method.
A tool or checklist that tells you whether a trade is worth building a rank and rent site for. It checks the job value, ready-to-hire searches, competition in a smaller city, contractors to rent to, and the season.
For a first site, a high-ticket home-service trade with a clear contractor search phrase and beatable competition in a smaller city: kitchen or bathroom remodeling, basements, additions and retaining walls all fit. The best niche in a big city is usually unwinnable for a new site.
The jobs are big, about $31,871 on average in the US, but roofing is the most competitive local trade. It works in small cities where page one is still directories; in a big metro, pick another trade.
Check both before you build. The niche sets how much one job pays and the city sets whether a new site can rank. Score the trade here, then test two or three smaller cities with the city checker.
No. Google suggestions, the search results page and the free Google Keyword Planner tell you if people search a trade. Paid tools mostly add search volume estimates, which are often wrong for small cities.
Yes, but 10% of a small job pays little, so a flat monthly fee or a price per lead usually fits better for lower-ticket trades. Check that local contractors want steady leads before you build.
One. A site for one trade in one area ranks faster and is easier to rent to a single contractor. Build a second site for a second trade.
About ten minutes per niche with the free tool on this page: open the search links, answer four checks and read the score. Then spend another ten minutes on the city.
Skip the research week
Niche Launch Pack — 10 niches with sourced cost ranges, keywords and FAQs — $17 when you add it to the Starter Kit at checkout. Starter Kit — the City Picker and the whole method, $37.
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