ALTERNATIVE
GOATs and Unicorns Alternative: Learn Rank and Rent for $37
How Zack Betzsold’s Rank and Rent Mastery compares with a self-serve kit, and when each makes sense.
G.O.A.T.s & Unicorns is Zack Betzsold’s training platform. Its flagship course, Rank and Rent Mastery, is listed at $1,000 in Ippei Kanehara’s May 2026 course list. Google Ads Mastery ($500) and 2 Week Web Pro ($997) are sold separately, so the full stack comes to about $2,500. Zack teaches the classic model: rank a lead-gen site, then rent it to a business. His own sales page says most sites start at $500 to $1,000 a month.
Disclosure: I sell the $37 kit below, so I’m biased. I haven’t bought GOATs and Unicorns. The facts come from my GOATs and Unicorns review, which cites every source. Prices change, so confirm on the seller’s site.
GOATs and Unicorns vs the Starter Kit
| Rank and Rent Mastery | Rank and Rent Starter Kit | |
|---|---|---|
| Price | $1,000 (about $2,500 with the add-on courses) | $37 one-time |
| Format | Course with a community focus | Self-serve files and Claude skills |
| Paid ads | Optional $500 Google Ads course | Not covered; leads come from rankings |
| Getting a client | Pitch a monthly rent | Give the first lead free in a contractor Facebook group |
| How you get paid | Monthly rent, $500–$1,000 to start per Zack | 10% of each job the contractor closes |
When GOATs and Unicorns is the better choice
If you want a community around you, you’re interested in adding Google Ads later, and you’re comfortable asking a business for a monthly fee, Rank and Rent Mastery sits at a reasonable price for a full course. Ippei’s summary suggests it may suit people with some marketing experience better than complete beginners.
When the $37 alternative fits better
- You’re testing the model. $37 is a cheaper way to find out whether you like building and ranking sites before spending $1,000 or more.
- You don’t want to pitch rent. A contractor who has never heard of you will rarely pay monthly up front. Paying 10% only when a job closes is an easier yes.
- You want to build with AI. The kit includes Claude skills that turn one brief into your service and city pages.
What you give up with the $37 kit
No coaching, no community and nobody checking your work. Ranking takes months (my first leads came 1 to 3 months after launch), one of my three sites never ranked, and many leads don’t close. Budget about $60 to $170 beyond the kit for hosting, a domain and tools. If you later want coaching, you’ll know exactly what to ask for. Compare every option in the rank and rent course list.
Frequently asked questions
What is a good GOATs and Unicorns alternative?
For a community-driven course at a similar price, compare options in our course list. For the lowest cost and no rent pitch, the $37 Rank and Rent Starter Kit covers one site start to finish.
How much is GOATs and Unicorns Rank and Rent Mastery?
$1,000, per Ippei Kanehara’s May 2026 course list. Google Ads Mastery ($500) and 2 Week Web Pro ($997) are extra.
Who created GOATs and Unicorns?
Zack Betzsold, an entrepreneur based in Utah.
Does the Starter Kit include paid ads training?
No. The kit gets leads from Google rankings, not ads, so there’s no ad budget. The trade-off is that ranking takes months.
The whole method for $37, not $1,000
The Rank and Rent Starter Kit: City Picker, Claude site-building skills, the no-cold-calling close, the 10% agreement and the Money Tracker. Instant download.
Pick a city. Build the site with Claude. Rent the leads to a contractor.
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Free guides: Rank and rent without cold calling · Best rank and rent courses compared · Website template · Agreement template · Niche finder · Lead tracker · Find a contractor · Starter Kit ($37)
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