Renting the site
Where I post, what the post says, how I screen the replies in writing, what I offer and what I send before the first lead.
Quick answer
To find a contractor for a rank and rent site, post once in your city's local contractor Facebook groups saying you have homeowner leads for one contractor. Send everyone who replies the same four written questions, pick the one who is licensed, serves your area and answers fastest, and get a one-page agreement signed before the first lead goes out. No cold list and no phone calls.
Free tool: write your group post with the contractor Facebook post generator. Pick the trade and city and copy the post. No sign-up.
I’m Adi Attias, and I’m an introvert, so I find every contractor for my sites in writing. One of my group posts got 27 comments from contractors, and the contractor I chose has received every lead from that site since. Here is the whole process: where to post, what to say, how to screen, what to offer and what to send before the first lead.
On this page
When the site is live and the first quote request arrives. A contractor signs up for leads, not for a promise. A real request in your inbox is also your best proof in the post. Before that, you can still check that the trade has contractors in the local groups, which is check 4 in the rank and rent niche finder.
In the local Facebook groups where contractors already look for work. Join three or four and post once.
| Where | How to find it | What to expect |
|---|---|---|
| Local contractor and trades groups | Search Facebook for “[city] contractors”, “[county] remodelers” or “[state] home improvement pros” | The fastest replies. Pick groups with daily posts from real tradespeople |
| Neighboring-city groups | The same searches for cities 30 to 40 minutes away | Contractors travel for good jobs, so this works when your city’s group is quiet |
| A post on your own profile, plus a search for “[trade] [city]” owners | Slower than Facebook, but it reaches more established companies |
Skip homeowner groups, because that’s where your leads come from, not your contractor. Skip SEO and agency groups too: nobody there does the work.
Four things, in this order: what you have, what you’re offering, what it costs them and how to reply. Here is one in the same structure as the post in the kit. Swap the trade and city, or let the free post generator do it.
Looking for one licensed retaining wall / hardscape contractor in the Carlsbad area. I run a local website that gets homeowner quote requests for retaining walls in Carlsbad and nearby. I’m not selling anything. I’m giving the leads to one contractor, free, and only get paid a small percentage if a job closes. Everything in writing. If you’re licensed, serve Carlsbad and reply to quotes fast, comment or DM me and I’ll send details.
If you charge a flat monthly fee instead of a percentage, say that in the third sentence, along with “month to month”. Don’t hide the price until later.
Send everyone who replies the same four questions by message, and compare the written answers.
| Question | Good answer | Red flag |
|---|---|---|
| Are you licensed and insured for [trade] in [state]? | Sends a license number you can look up on the state licensing board’s website | Avoids the question or says they “work under” someone else |
| Which cities do you take jobs in? | Names your city and the towns around it | Your city is at the edge of their area |
| How fast do you usually respond to a quote request? | Same day | “When I get to it” or no clear answer |
| What’s a typical job size for you on [service]? | A range that fits your site’s leads | Only takes jobs much bigger or smaller than your leads |
A fast reply to your message predicts a fast reply to a homeowner, and fast replies close jobs. A big company with a full schedule will often let your leads sit.
Every state has a contractor licensing board with a free online lookup. Search “[state] contractor license lookup”, enter the number and make sure the name and the trade match.
On a first site, free leads for a percentage of closed jobs is the easiest yes. The contractor pays nothing until they earn. Once the site has a lead history, a flat monthly fee becomes an easy written conversation. On my newer, lower-ticket home-service sites, I rent the site to one contractor for a flat monthly fee from the start.
| Offer | Easy to sell when | What you track |
|---|---|---|
| 10% of each closed job | Big jobs (remodeling, roofing), and the site has no history yet | Every closed job and both payment halves |
| Flat monthly fee | Smaller, frequent jobs, or the site already sends steady leads | The lead count each month, as proof at renewal |
| Price per lead | The contractor wants to pay only for what arrives | Every real lead you forward |
The rank and rent pricing guide compares the three in detail, and the free lead tracker handles the tracking for any of them.
A one-page agreement, signed before any lead goes out. Mine defines what a lead is, sets 10% of each closed job paid in two halves, requires the contractor to report signed jobs within 7 days, gives them exclusivity while it’s active and runs month to month. Send it as a message; they can sign by typing their name or with a free e-sign tool. Copy the full text from the rank and rent agreement template. Sending a lead before the signature is how people end up unpaid.
It happens. Post in a second group, post again in two weeks with a different first line, or try the neighboring city’s group. If the trade has no active contractors anywhere near you, that’s a niche problem, not a post problem.
On a first site you don’t need to negotiate: the offer is free leads, and the next contractor will take it. Once the site has months of lead history, moving a good contractor to a flat monthly fee is an easy written conversation. The Contractor Deal Vault has the upgrade messages, objection replies and 50 more group posts across 10 trades for that stage.
Say you keep everything in writing so both sides have a record, and send the four questions. For the full no-phone method, from the first post to the first payment, see rank and rent without cold calling.
In the local contractor and trades Facebook groups for your city and the cities next to it. Post once saying you have homeowner leads for one contractor, and let the contractors who want work reply. LinkedIn works too, but it is slower.
You need leads coming in, or at least a live site that is starting to rank. A contractor signs up for leads, not a promise, so post when the first quote request arrives.
Ask for their license number in writing and look it up on your state’s contractor licensing board website. Check that the name and trade match, and that they serve your city.
One per site, per trade, per area. Exclusivity is why they say yes and why they respond fast. If they go quiet, end the agreement and post again.
A percentage of closed jobs is the easiest yes on a first site with big jobs, because the contractor pays nothing until they earn. A flat monthly fee fits smaller, frequent jobs or a site that already sends steady leads.
Say you keep everything in writing so both sides have a record, and send the four questions by message. The ones who insist on a call are usually the ones who would argue about the terms later.
Message them once with the homeowner names that are waiting. If they still don’t respond, end the agreement in writing and post in the groups again. The leads are yours, so you can send them to someone else.
Yes. Module 05, The No-Phone Close, has the post, the screening message, the agreement and the follow-up messages.
Every message, ready to send
The Starter Kit includes the group post, the screening DM, the commission agreement and the follow-ups. $37 one-time.
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Free guides: Rank and rent without cold calling · Best rank and rent courses compared · Website template · Agreement template · Niche finder · Lead tracker · Find a contractor · Starter Kit ($37)
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